Color marketing group colorcast 201611/1/2022 ![]() ![]() Not only does it allows L’Oréal to monetize video content across their influencer network, it also provides a quantitative way to measure the performance of their influencer content. This move by L’Oréal suggests that one way to do so may be combining it with shoppable content. What Brands Should Do WIth the recent explosion of makeup tutorial videos and online influencers, many beauty brands are figuring out the best way to integrate influencer marketing into their existing content strategies. The app supports shoppable video content that can link out to retailer websites, and L’Oréal is looking to use it to set up a new compensation model for influencer campaigns based on conversions. What Happened Aiming to accelerate its ecommerce growth and enhance its influencer marketing program, L’Oréal Canada is teaming up with Toronto-based mobile tech firm dubdub to leverage its “dubcandy” app to convert viewers and boost online sales. ![]() Color forecasting events are held throughout the world and the results from these events become part of the global World Color Forecast™ revealed at the annual International Summit.L’Oréal Canada Taps Shoppable Video To Enhance Influencer Marketing Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists. Product designers across all industries have been influenced by Color Marketing Group’s World Color Forecast for over 58 years.Ĭolor Marketing Group®, founded in 1962, is a not-for-profit international association of color design professionals who forecast color directions and is a forum for the exchange of all aspects color. Each of the four global regions identifies their Key Color from their 16 forecasted colors. #Color marketing group colorcast 2016 driversThese forecasted colors are supported by color stories that contain each color’s drivers and influences two years ahead. Ultimately, positive changes will come into place for individuals and society and Sunny Side Up delivers a key color for the refreshed world.Ībout Color Marketing Group’s World Color Forecast™Ĭolor Marketing Group’s multi-industry color design professionals collaborate globally to arrive at their directional color palette of 64 colors. Recent events have activated a deep “regroup and reinvent” attitude. Ageless and genderless, Sunny Side Up will offer a warm glow that helps define a newly considered sense of self and powerful optimism for the world at large. Sunny Side Up will provide the sunny disposition necessary to express optimism or lift an individual’s spirits with its perceived vitality. Its relatively simple hue suggests a basic element of nature, light, and as such will be seen in fashion and as an accent color in accessories. Sunny Side Up is not relegated to architectural interiors, though. Beyond individual items such as furniture and accessories, walls, ceilings, and flooring are also anticipated to be touched by Sunny Side Up as those areas can add additional vitality to an interior environment. Room-scapes will be designed to enhance well-being and open up communication while serving as a respite from difficult times. ![]() Cabinetry and tables presented in Sunny Side Up will add warmth to spaces and visually satisfy the craving for kindness. ![]() Upholstered furnishings, whether a simple desk chair or cozy sofa will glow when wrapped in this cheering yellow. Sunny Side Up, defined as a color that exudes light and freshness, will communicate its powerful color in all manner of interior design. The quest for an improved life/work balance will be better served as 2022 emerges and whether people work from home or journey back to their offices, the need for light, a connection to nature, and a feeling of freshness will be front of mind. Leading up to 2022, with so much time having been spent indoors, the design of residential and commercial spaces has come under much scrutiny. Dealing successfully with the pandemic crisis into 2022 will become a catalyst for personal and societal development and underscores Sunny Side Up to be the region’s key color to express that growth and forward direction. It is considered a color with properties of optimism, energy, and forward-thinking ideas. Sunny Side Up, Color Marketing Group’s European 2022 Key Color will emerge as the color expression of the journey and represent the light that awaits at the end of the voyage.Ī soft, medium yellow, Sunny Side Up appears to radiate shimmering light and is destined to represent the empathetic and kind side of humanity. Alexandria, VA, Novem–( PR.com )– The passage into 2022 is anticipated to be a journey of determination, consideration, and self-discovery. ![]()
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